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Archive for category: digital strategy

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With Swee you can attract your customers and visitors to your points of sale or locations

Swee is already available on the Enkronos Apps for content creators and on as Android app on Google Play for customers, while soon also the iOS app will be available on App Store.

Swee is a location-based, augmented reality engagement app, which is revolutionizing loyalty, contest and event concepts.

With Swee you can attract your customers and visitors to your points of sale or to the locations you want. Every SweeEvent can have an incentive for the visitor to come and participate to it through their mobile device.

With Swee, visitors to your event will automatically be registered simply by visiting your events location. While you, as the creator of the event will gather precious information and segment all the visitors in to groups managed by their interests and likes.

Since Swee is an Enkronos Application, the creators of a SweeEvent come with all the benefits that Enkronos Apps offer: a secure single sign on system and easy access to other Enkronos Apps which offers great ways to engage your consumers and visitors.

Every company or organization can organize in Swee their events or reward programs! Here you have an example of a campaign running now.

Swee is not just a standalone app. Swee is part of the bigger plan of Enkronos Apps. Enkronos Apps are an unique tool that centralizes the entire concept of companies engaging with their consumers.

Enkronos Marketing Team

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Enkronos go to ICO!

Enkronos Apps: a full trusted decentralized blockchain-based accountability system for ethic advertising, marketing, data driven campaigns and projects in a total market of 700 billion USD

We are very excited to announce you our ICO! We can see all the details in our ICO web site. A basic difference from almost all the ICOs is then that we already have a product and an established Company.

As our followers know very well, in fact, the last 3rd of May we published the 1st release of Enkronos Apps, in advance of 12 days on the planned date of 15 May. Now we are very proud to tell you that our Token Generation Event (or better, ICO, as everybody calls it) has started its operations.

The Enkronos Tokens (ENK) will be the utility tokens of the “Enkronos Apps” Platform that will be used in all transactions related to distributed credits on the “Enkronos Apps”.

ENK will be then the only way to use “Enkronos Apps”, starting predictably from Q1-2019. Depending on resources consumption, storage and requests to the platform, the Enkronos Wallet will update its balance of available ENK.

Why we created ENK?

Enkronos Apps platform powerful advertising, marketing, AI and big data possible usage (as it happens for any other advanced solution) raises a problem of respect of ethical conduct that till now has not found any acceptable answer also in any other available platforms. This unsolved problem is the main reason of the recent uncertainty that has created collapses in the stock exchange even for giants like Facebook (see Cambridge Analytica case).

The natural evolution of “Enkronos Apps” was therefore the realization by Enkronos of a full trusted, not manipulable publicly available accountability system to guarantee its ethical usage.

This the main reason why blockchain technology is the answer to this issue, since it is the only way to assure everybody that any usage of Enkronos Apps, that will be possible only with ENK tokens, will be registered and traced in a secure way that can’t be deleted or changed.

ENK Supply

ENK follows ERC20 token standard on the Ethereum blockchain.

ENK has already been created and they have been capped, meaning we are not able to create any more in the future. No inflation is intended. The base price of ENK is setted as published on our TGE web site, ico.enkronos.com.

500 million ENK tokens created. 255 million directly sold to public.

Token supply is fixed, we create immediate deflationary currency that will be as va­luable as our growing community (startups and crowd) in our ecosystem.

The tokensale will happen in these phases:

  • Private Sale: June 14, 2018 h16:00 CET – June 25, 2018 h15:59 CET
  • Pre Sale: June 27, 2018 h16:00 CET – July 16, 2018 h15:59 CET
  • Public Sale: Sept 18, 2018 h15:00 CET – Nov 20, 2018 h14:59 CET

Legals: No KYC Is Required

From a legal point of view, ENK is a utility token and does not qualify as securities since their sole purpose is to confer digital access rights to our multi-application ecosystem. ENK doesn’t function in any way, solely or partially, as an investment in economic terms.

On these fundamental assumptions of ENK tokens, then, in accordance both with the slovenian law (our jurisdiction) and also the doctrine that is going to be established at many levels in different countries and jurisdictions, such as the ICO guidelines recently published by the Swiss Financial Market Supervisory Authority FINMA, there is no need at this stage to apply the procedures known as “Know Your Client” (KYC) and “Anti Money Laundering” (AML) to any person or entity interested in buying ENK during our “Token Generation Event – Initial Coin Offering” (TGE).

You can read more information about ou ICO on our official web sites and social media pages.

Company Web Sites

Our products are live:

Social Media Presence:

And last night (local time) has also started our Bounty Campaign. All the info about our Bounty are available in https://bountyhive.io/join/Enkronos.

Thank you all for your support, that is already overwhelming!

Enkronos Marketing Team

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FeelGrid Smart Vineyard promo video

Here it is! Our FeelGrid promo video! Thanks to Aljosa Jakoncic and his hospitality!

FeelGrid is a digital platform that allows you to design and manage IoT-based monitoring, forecasts and actions in large geographical areas (such as vineyards, cities, urban, agricultural, industrial areas etc.).

FeelGrid has been released in its first version on 05.05.2017 and will be avalaible on Enkronos Apps on 30.11.2018.

It allows the gathering of data in time and space enabling thus their scientific analysis. The results of analysis translates directly into a benefit for end users, which in vineyards case can be wine growers as much as winemakers-enologists.

FeelGrid creates a personalized environment for specific needs. It offers real time data presented through a customer dedicated control panel.

An example of application is given by the measures required for the management of vineyards, which we are using in areas of Goriška Brda. Readings of temperature and humidity in the air and ground or values of leaf wetness, sunlight, rain and other data can help to better manage the production process of winegrowing. How to, for example, optimize treatments and irrigation only on the basis of the actual need of plants, monitored in real time, remotely and comfortably visible from a PC or smartphone via internet.

We have created a assortment of measuring node devices equipped with sensors that measure any needed value in the wine sector, such as:

  • Air temperature
  • Relative humidity of the air
  • Rainfall
  • Leaf wetness – both sides
  • Wind speed and direction
  • Lighting
  • Air pressure
  • Soil temperature (on 2 levels of depth)
  • Soil moisture (on 2 levels of depth)

Thanks to the data collected by FeelGrid it will be possible to control a vast variety of diseases that can affect the vineyard:

  • Vine Diseases – impact on growth: Variety, substrate, position, microclimatic conditions, ampelotechnical procedures, phenological phase
  • Peronospora of the vine (Plasmopara viticola Berl. & De Toni):
    • air temperature, precipitation, leaf wetness: primary infection + relative humidity: Secondary infection
  • Oidium of the vine (Erysiphe necator Schwein):
    • temperature, relative air humidity, wind speed, precipitation (primary infection!)
  • Other diseases:
    • gray mold (botrytis), grape black rot

More info in www.feelgrid.com.

Marketing Office – FeelGrid

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Enkronos Apps, a new multi-application ecosystem for AI, AR, IoT and Big Data solutions

A Fully Trusted Blockchain Credit System for Ethic Data Driven Campaigns

May 15th 2018 is the date! We are extremely happy to announce the publishing of our new and powerful platform named “Enkronos Apps”.

It will be a very important step for our business, which will anticipate further extremely important steps, and finalize an ambitious development plan, that began just three years ago with the birth of Enkronos d.o.o.

“Enkronos Apps” is not a simple platform, but a powerful multi-application ecosystem for advertising solutions, marketing and promotions, gamification, artificial intelligence, augmented reality, internet of things, big data and e-democracy, just to name a few areas.
All the applications that will be published share a unified authentication system (SSO) that will also facilitate interoperability and will greatly enhance every data-driven project in a common cloud-based environment.

We anticipate an application release plan in Enkronos Apps that is already very tight and will soon be open to the publication of apps by third parties, developers and companies, which will benefit from an innovative approach to data integration, which covers all sectors and needs.

Initially, the target we are addressing will be more in the business-to-business area, as our history and vocation is currently prevalent as an application service provider for companies. Soon we will also target the business-to-consumer segments, as soon as in particular some applications in Enkronos Apps will develop the potential for dissemination that we expect, for example, in the context of augmented reality applications and user location-based engagement.

The events of these weeks related to the case of Facebook – Cambridge Analytica have also opened an unprecedented and serious ethical issue in the use of big data, which social networks, large applications and digital companies have raised creating a challenge to be seized as soon as possible.

Enkronos Apps interprets this need in a native way. On one hand, with full compatibility with the European GDPR legislation on the subject of privacy protection, which will take effect from next May 25th. On the other hand with extreme care and attention to security. Such as those provided in the Application Security Verification Standard Level 3 of the Owasp project, a level that every app we develop intends to respect.

In this regard, we have also decided to create a real Credit Ethics System of Enkronos Apps, thanks to the use of the blockchain. Within a few months, the only way to access Enkronos Apps will be made possible only through the use of a cryptocurrency, the Enkronos Tokens (ENK), that will allow us to make public and non manipulable all the billing entries associated with the use of Enkronos Apps. No one will be able to afford abuses like those of Cambridge Analytica, as all the advertising or communication campaigns associated with Enkronos Apps will see their budgets publicly accessible thanks to the integration of our credit system with the blockchain.

Starting from the next few weeks, therefore, it will be possible to purchase the Enkronos Tokens, according to a public sales plan that can already be consulted in advance on the site announcing our Token Generation Event: https://ico.enkronos.com/.

During the launch days of this event, some promotional campaigns will also be carried out which will also include special incentives, which will also allow ENK Tokens to be obtained free of charge through contests and competitions.

At this point, we just have to start the countdown for May 15th, to start using the Enkronos Apps.

Gianluca Busato
CEO – Enkronos d.o.o.

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Lead Generation with Contest Dream and Gamify

Create your Audience / Create your Public / Create your Community

Contest Dream and Gamify let you create and maintain during time an audience of people which predefined peculiar characteristics (geographical demographical and based on their interests). Contest Dream is the online platform for creating and managing your promotions and contests and Gamify is its section that let you create sequences of chained contests for gamification purposes.

Nowadays the audiences created, for example, thanks of social media and web advertising (Facebook Adv, Google Adwords and so on) are ephemeral, volatile and limited. That is, they do not allow you to reuse the potential contact, unless you can maintain during time their information and their consumer profile (that is an expensive activity and also dangerous, from a legal point of view). Other solutions instead are outdated, if not even illegal and spam risky (as users lists or databases sold online).

Thanks of Contest Dream and Gamify, the members of the community you have builded (for example through a Fb or Adwords Adv Campaign, or thorugh other communication or viralization mechanisms) will be always at your disposal, through a dashboard. This dashboard has segmentation tools (based on different features) and the possibility of download of filtered segments (with all the choosen contact and profile data) on excel files, that can be reused in various ways (newsletters, CRM, cross-selling and so on).

Contest Dream Lead Generation tools are perfectly legal, since they are based on the user’s consent of data use and will also provide them of the possibility to unsubscribe with a data protection policy natively compliant with the new legal framework of GDPR that will be enforceable next 25th of May 2018 in all the EU.

Then you can  start your lead generation campaign having one of these goals:

  • Find new customers
  • Find new followers / fans
  • Find new business partners
  • Find new friends
  • Finding new students
  • Create a tailored audience

Here are the phases of your audience building campaign.

  1. Define your target selecting criteria

  • Geographic origin
  • Demography
  • Gender
  • Interests
  1. Select the engagement mechanism

  • Prize Contest
  • Game
  • Gamification
  • Quiz
  • Survey
  • Test
  • Location based mechanisms (for example based on the visit on a store, or in particular geographic point of interest)
  • Loyalty – points
  • Prizes (assigned for ability, random, loyalty)
  • Content
  • More chained mechanisms
  • SSOs with Facebook and/or other social media to collect info on profile and interests
  1. Engage!

  • Start your campaign (define duration, dates, milestones)
  • Promote it with an online advertising campaign
  • Monitor the results
  • Control the audience you are building
  • Make a cross-action (new proposals, cross-selling, marketing etc.)
  • Correct and optimize your campaign
  1. Collect your results

  • When the campaign ends you will have create your Audience
  • You can view your users through a dashboard
  • You can filter your users for geographical, demograpghical, gender and interests features
  • You can download your data in csv / excel files
  • You can reuse your data for future marketing actions
  1. Maintain your Audience

  • Create new engagement mechanisms (inside or outside Contest Dream or other Enkronos solutions)
  • Keep it informed (with nesletters, infos etc.)
  • Build a long-life relationship (with CRM, selling, loyalty and so on)

You can activate your audience building campaign directly registering in Contest Dream and starting a contest or, better, a gamification with more chained contests.

You pay what you use. And till 1.000 users and 2 contests it will be free!

Start generating leads now, with Contest Dream.

Marketing office – Contest Dream

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Gamification in a few clicks with Contest Dream Gamify!

Easily create your ideal audience by location, interests and demographics and find new potential customers interested in your brand, products and services. You can now create free contests for up to 1,000 participations!

Contest Dream, the platform for creating and managing online prize contest and promotions   developed by Enkronos, is now enriched with a new product based on Gamification: Contest Dream Gamify.

To see an example of Contest Dream Gamify we have created this example for you: https://promo.g.contestdream.com/ . Play with it and find out how it works!

Contest Dream Gamify allows you to create and manage challenges and nested competitions, composed of different types of mechanisms. On the same initiative, you can involve your users with a basic questionnaire, a photo contest and instant victory based on destiny.

You can decide to assign physical prizes for each competition, or only after the user has passed all the challenges. Prizes can be physical objects of your choice, virtual prizes “virtual recognition” of the user’s skills (badge, leaderboard etc.), or even digital prizes of third parties, such as gift cards (Amazon Card, Apple Store & iTunes Gift Card, etc.).

With Contest Dream Gamify you can create entertaining competitions and in addition acquire new users interested in you and your products and services. You can engage specific audiences in social networks, for example in Facebook by creating advertising campaigns aimed to a specific target, defined for example for aspects related to location, interests and demographics. Thanks to this mechanism you can build new pre-defined audiences of interested users and provide them with products, services and more targeted communication. Contest Dream tools allows you to profile and create your targeted community users.

Your contest will therefore be the starting point for a new relationship and communication with potential customers and users interested in your brand. This is an innovative and unprecedented way to create the perfect audience for your business identity that allows you to start a new profitable relationship with your customers.

However if you want to create a long-lasting relationship with the new customers you have found thanks to Contest Dream, you can also set up a personalized loyalty program for them using Loyalty Venue that is another of our dedicated platforms.

Have fun and let your potential customers have fun to starting today with Contest Dream!

From Tuesday, December 12 the platform free usage limit is raised up to 1,000 participations!

Up to that limit it’s all free and after you have exceeded this limit you decide if you want to subscribe to a plan with more advanced features.

Marketing office – Contest Dream

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Increase your customer membership effect with Loyalty Venue platform

Enkronos has just released its Loyalty Venue platform that allows companies to easily create their own loyalty campaigns to reward their most loyal customers.

Loyalty Venue has developed a powerful integrated application technology for the management of loyalty programs (loyalty card, loyalty campaigns etc).

Brands will be able to attach their loyalty promotions and their loyalty card to the Loyalty Venue System and secure “virtual” scores, which give the right to prizes, based on a catalog.

Loyalty Venue therefore configures a system of creation and maintenance of the digital catalog that enables the realization of product cards and points needed to receive them. The catalog may be managed directly by the loyalty program manager, or we can fill it in through an optional service.

Thanks to the responsive online technology your customers can easily sign up, redeem their points and check their current point balance in your Loyalty Venue program from anywhere on every device with web connection. They can order their desired prizes directly from the Web Catalog and receive them at home.

Our user friendly loyalty solutions can be fully customized with your company’s corporate image and graphic layout.

Your employees can rapidly enter transactions using a simple dashboard at point of sale, retail and online shop or let customers to sign-in and upload their earned points themselves. They can easily manage prize orders and deliveries from 1 single dashboard.

You can create, or upload your own unique codes directly from your admin dashboard, setting their validity dates and monitoring their usage for customer care and support activities.

Loyalty programs are very likely to increase visits to your business, thanks of customer membership effect. Successfully retaining even only a small part of the customer base can increase a lot of business revenue.

Loyalty Venue is based on an architecture that includes an integration component with functional modules and internal and external services, based on RESTful API technology, for users with SSO authentication (single sign-on).

The technology also allows extensive customization that may be required by the existence of particular constraints or systems used by customers. Loyalty Venue is natively multi-language and multi-country compliant.

If your Company needs to organize a promotional campaign, contact us for any information about Loyalty Venue.

Gianluca Busato
CEO – Enkronos d.o.o.

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Great success for TTN Nova Gorica Official Community Launch Event hosted by Enkronos

Great success today for the launch event of The Things Network (TTN) Official Community of Nova Gorica, hosted in Enkronos Auditorium, in the International Business Center in Šempeter pri Gorici, Slovenija.

Almost 100 people attended the event, mostly entrepreneurs, startuppers and students.

After an introduction of Luka Manojlovic, the program saw the speeches of Robert Ambrož (Presentation of The Things Network Community), The CEO of Enkronos Gianluca Busato (IoT Business Applications: from Wine and Agriculture to Smart Homes and Cities) and of Tom Puc (Beyond the theory and media hype: practical use cases).

After the speeches there have been a public debate with questions from guests.

The event has been also covered by the national Slovenian tv RTV SLO and it was also availaible in Facebook live streaming on Enkronos page.

During the event Gianluca Busato presented FeelGrid, the new Enkronos’ IoT Empowering Platform.

Staff Enkronos d.o.o.

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WHY DO YOU NEED A DIGITAL STRATEGY?

digital s

What is a digital strategy?

Let’s start with a definition: according to Wikipedia a strategy is:

  1. “In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization.
  2. A digital strategy is a high level plan that details how digital media and platforms can be used to achieve an organization’s goals.

Intro

“We shape our tools and then our tools shape us” a quote that most perfectly explains the current business reality. Companies realize that the modern age is a time of almost no attention and too much connectivity; where smartphones are our primary access and point to everything; where money and everything is digital; where the interface layer is where the profit is; where physical assets and employees are liabilities; etc.

Technology should not be the oil that lubricates; it should be oxygen to grow ideas and change business. Modern businesses need to change themselves at the very core: Banks need to reevaluate their roles in the modern world. Gyms need to use technology to become health partners. Car makers need to become transportation solution companies. Why didn’t a telco invent Skype? Or GM start Uber or Kodak create Instagram? Or Blockbuster, Netflix?

Marshall McLuhan

Someone may say: “We have a business strategy, do we need a digital strategy?” Well, usually you do, because the business strategy doesn’t contain enough detail and direction for digital success.

Digital goes beyond. Digital also deals with internal communications, customer service, product and operations. Thinking holistically about digital will lead to a much more effective organisation.

Take Uber, for example. Its digital strategy goes way beyond using digital marketing channels to promote its taxi services. Uber’s whole business – its whole product – is fundamentally digital, from the technology that shows you exactly where your cab is on your phone, to the algorithm that adjusts pricing in real time based on local demand.

Trinity + 1

Digital brings together your marketing, your products and your services. These three are hard to separate, and you shouldn’t try. Because digital is a cross functional discipline, it
impacts on most areas of any organization. That is why the right formula should be: Marketing + product + it + sales

Properties of a good strategy (don´t be a one-trick pony)

pony

  1. A strategy isn’t a goal. A strategy helps you achieve a goal. It’s not the goal itself.
  2. A strategy helps determine repeatable tactics. Things you can do again and again to help achieve your goal
  3. A strategy links factors to goals using metrics. A great marketing strategy provides a closed loop between your business goals and the properties of ‘successful’ tactics. It measures effectiveness of factors using metrics.
  4. A digital strategy affects the core of a business. A true marketing strategy has far-reaching impact on the primary goal of a business.
  5. A digital strategy has a specific goal or goals. The strategy should aim for a measurable end.
  6. A strategy withstands change. Pretend that, three months into your strategic plan, a new channel, technique or tool appears on the scene. Everyone wants you to try it. That may require a change in tactics, but not a change in strategy.
  7. A strategy transcends channels. A strategy is not a one-channel plan. Or at least, a good strategy isn’t. Putting all your strategic eggs in a single basket is a fundamentally flawed strategy.

Approach

There are numerous approaches to conducting digital strategy, but at their core, all go through the following four steps:

  1. identifying the opportunities and/or challenges in a business where online assets can provide a solution;
  2. identifying the unmet needs and goals of the external stakeholders that most closely align with those key business opportunities and/or challenges;
  3. developing a vision around how the online assets will fulfill those business and external stakeholder needs, goals, opportunities and challenges, and
  4. prioritizing a set of online initiatives which can deliver on this vision.

Phases

We can segment the digital strategy process into three main phases. But, because the process should be both top-down and bottom-up, don’t be surprised or frustrated if you have to move back and forth between these phases.

Top-down and bottom-up

Phase 1

  • Understanding the customer
  • Defining the vision
  • Where are we now?
  • How is our market and environment changing?

Phase 2

  • Goals / hypotheses
  • Evaluation and feasibility

Phase 3

  • Prioritization

 

Sum

A strategy helps you to identify and formalize who your customers are, what you want to say to them (and, more importantly, what they want to hear from you), how you intend to do it, how you are going to measure the effectiveness of your marketing, and where you go next.

Without a digital strategy you have no direction – and you run the risk of spending your budget without the means of showing any return on your investment.

Still not sure if your Company needs a digital strategy?

Call us or send us an email – We’d love to discuss your project or world-beating idea with you.

 

Špela Memrolja

Business Assistant

Enkronos d.o.o.

 

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DIGITAL PLATFORMS: THE MORE COMPLEX THE MOST FUN TO SIMPLIFY

From saas and cloud computing applications to decentralized peer-to-peer architectures a new technological landscape is shaping towards the future Artificial Intelligence scenario

Digital platforms are becoming increasingly important as part of the exploration and creation processes of new markets. They enable the integration of activities and workflows, that are increasingly knowledge intensive and often in a collaborative way.

According to a recent Gartner survey, marketers are moving to “digitally led business models” and no longer see digital as a distinct marketing discipline. Soon, industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems.

Davos 2016 World Economic Forum Annual Meeting has focused on the Fourth Industrial Revolution following the digital revolution and characterized by a fusion of technologies that is merging the physical, digital, and biological spheres. The main reason this is a distinct one industrial era are velocity, scope, and systems impact.

The path towards a comprehensive integrated Artificial Intelligence business model is now anticipated by the development of digital platforms that will enable it in the next future on a broad coverage.

Digital Platforms may take different forms and models, as saas (software-as-a-service), cloud computing applications, web and mobile cross-platform apps, or with a decentralized peer-to-peer architecture.

Digital Platform have many uses. As regards companies, for example, opening new markets, building customer loyalty and lead generation are aspects of fundamental importance to ensure success in every company.

What tools are most intelligent and which are the most efficient ways to address the market?

They are countless and forgive us if we like to take as an example some of the innovative solutions that we launched on the market:

  • Augmented Reality apps,
  • mobile application development and platform for smartphones and tablets,
  • integrated web system for configuration, creation, storage and distribution of tickets, digital coupons and pass,
  • integrated platform for the management of loyalty campaigns and of multichannel contests and sweepstakes,
  • blockchain technology and fintech applications,
  • platforms for e-democracy and e-voting,
  • collaborative platforms for e-learning.

Thanks to the experience gained by our team in many years of cutting-edge technology, we have developed innovative solutions and created digital platforms, intranet and custom web applications for leading companies in each sector.

The know-how and strategic control of the technologies on which we develop our applications, make us the ideal partner to entrust the outsourcing of IT activities and creation of customized platforms for web & mobile content and app management.

We like to demonstrate every day our ability through our achievements. Obtaining and confirming the trust by customers is our primary goal.

If you have an impossible and complicated technology barrier, call us: that is where we have more fun.

Gianluca Busato
CEO – Enkronos d.o.o.