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Why you should start using Augmented Reality (AR) and Gamification?

I am sure we all remember Pokémon Go.

And do you remember all those people searching and catching Pokémons all over the word? It was a real social fenomena.

Just imagine that some of these people are your customers and instead searching Pokémons they could be searching for your store discounts! Or your store credit points. It´s a great idea, isn´t it?

What can we learn from this fenomena?

Pokémon GO is the living proof that if you combine a mobile game with innovative technology, like AR, and add a partnership with such mobile ecosystem as Google, mostly likely you will hit the jackpot and create not just a new mobile game but a worldwide phenomena. And of course, there is one extra component of the Pokémon GO success – it’s based on previously popular Pokemon Brand.

Now you can easily imagine: just switch Pokémon Go with a well known food chain company (or whatever), add some marketing idea manipulation … and there you go! Maybe you will not get 500 millions of downloads worldwide*, like Pokemon Go did, but I am asure it is still a huge success getting just a few percentage of that number!

Augmented Reality – A huge and blooming market

“What’s different about AR”, says Ana Javornik, an academic at the Newcastle University Business School, “is the ability to overlay virtual content on the physical world and have the two interact in real time.” Rather than shutting us off from reality, AR enhances our experience of it.

 “Marketers should remember that AR is not about creating a completely new reality; it’s about enhancing what already exists. When the virtual is well fitted with the physical and interacts with it, that’s when AR magic happens.” says Ana Javornik.

Gartner, a technology research company, predicts that by the end of this decade 100 million consumers will shop in augmented reality. The technology is still in its infancy. But with the some of the biggest brands and marketing companies moving into this space (Ikea, RayBan, CoverGirl), it can only be a matter of time before AR changes the world.

Augmented Reality in the Retail Segment

Customers are looking for a unique experience when it comes to shopping, both online and offline. Retailers that use AR technology to deliver these experiences will beat out the competition. And it’s not only big businesses that are using this technology. Often, larger companies are stuck in legacy systems and in red tape that blocks innovation, which means smaller retailers can use AR technology to take more of the market.

Retailers that invest in VR and AR technologies are sure to edge out the competition in the near future.

Converse, for instance, created a Sampler app, where users snap a picture of their leg and can see what different shoes look like on them. 

LEGO has created an in-store action app to improve the shopping experience. It encourages people to download the app and visit a LEGO store to pose along with mini figures. Moreover, certain stores offer AR-powered kiosks that bring the products to life with the use of 3D technology.


First and foremost, Gamification is not equal to games. On the web you can find a lot of Gamification definitions. I have chosen the next two, because I think they give the right idea:

  • Gamification is the application of gaming concepts to non-game experiences in order to drive desired behaviour from an audience.
  • Gamification is the process of applying video game mechanics – things like points, rewards, badges and so on – to non-gaming websites and apps.

The theory is simple: make something fun, and the customer or employee is more likely to use it. But according to Adam Kleinberg, a journalist at Mashable, there’s also a deeper psychology behind gamification. Kleinberg cites a 2010 study in the Harvard Business Review, which concluded that a sense of progress is the most important motivating factor at work. Both as employees and consumers, we want to strive for something – a reward, a point, an outcome. Companies are learning that they can drive engagement by tapping into this desire for progress.

The time is now!

While AR is not quite yet mainstream, this trend is really growing fast and engaging users in the meantime. Now is the time to invest in Ar technology to meet customers demands, create unique experiences, and put your brand ahead of the rest.

Enkronos development team is working hard to release our new AR App, that should be ready for the market in May 2018. We are proud and thrilled to be on the edge of this powerful and helpful technology that can help companies stand out of the croud and give customer a really unique experience!

Check out our giff preview of [The name is still secret] APP on the video bellow:

Enkronos Marketing Team


*This augmented reality (AR) game required players to catch digital monsters that appeared more or less randomly in real-life locations. The app was downloaded by over 500 million people (!), and although the game quickly peaked, it kept enjoying a very healthy fan base. The phenomenon may have faded, but it still holds important lessons for retailers, giving us some clear insights into what customers want.


GDPR – A Data Privacy Challenge


What is GDPR

GDPR stands for the General Data Protection Regulation. Quite simply, it’s a new, updated data protection law enabling consumers to take back control of who uses their personal information and when. For those with businesses you’ll need to make sure your data is managed correctly and comply else you face heavy penalties.


25th May 2018 for anyone handling personal data of EU citizens, anywhere in the world.


For Who

GDPR allows for EU Data Subjects (EU citizens whose data is being processed) to be granted certain rights and protections relative to their personal information.

What Is Personal Information

Personal information can include many data types, including but not limited to:

  • Credit card information
  • Photos and videos
  • Usernames and passwords
  • First and last name
  • Bank account information
  • Address
  • Medical records
  • Passport information
  • Personal email addresses


Key Changes

Some of the key changes outlined by GDPR include:

  • Increased territorial scope
  • Enhanced data inventory requirements
  • Increased penalties
  • Appointment of a Data Protection Officer (DPO)
  • Broader obligations for Data Controllers (organisations that collect and manage EU citizen data)
  • Direct obligations for Data Processors (any company that processes personal data on behalf of a Data Controller)
  • More timely data breach reporting
  • Right to data portability
  • Right to erasure (‘right to be forgotten’)
  • Stronger Data Subject consent


In the case of a breach, fines could be as high as €20 million or 4 per cent of annual global turnover, whichever is the highest of the two.

How to start

We know that it’s easy to get caught up in the details and not know where to start, so here are ten things you should do now to get your GDPR preparation underway (Source:

1. Everyone in your Company should know about GDPR

Education should start at the top and then go down in order give everybody the appropriate knowledge. Remember that business unit stakeholders don’t need to understand all of the subtle nuances of GDPR, but they do need to have a general grasp of the terminology, required controls and desired outcomes.

2. Choose your “in house” GDPR specialist

In accordance with GDPR requirements, a Data Protection Officer (DPO) may need to be formally appointed for your organisation. Irrespective of whether or not this is the case, the appointments shouldn’t stop there. Your organisation should have an internal GDPR specialist within each line of business.

3. What personal data elements you control?

Whether you’re in marketing, HR, customer services, procurement or one of the many other divisions within your organisation where GDPR will be a focal point, you should immediately start identifying all the personal data relating to EU citizens that is under your control.

4. Make a list of your personal data processing activities

GDPR‐compliant personal data processing procedures can be implemented centrally or departmentally. There are no hard and fast rules but you can’t create procedures until you understand how you or your department processes the personal data that’s under your control.

5. Educate & engage your legal and information teams

This almost goes without saying. Since GDPR is a regulatory mandate, your legal, compliance and information security teams should be deeply involved from the outset.

6. Check your current consent request and notifications

Make sure you identify how your part of the business is currently obtaining consent and providing notifications of processing.

7. Who are your everyday personal data handlers?

Start engaging and educating those employees within your area of the business that handle or process personal data as part of their everyday responsibilities.

8. Make a security plan in case of privacy breach

In order to provide breach notification as per GDPR, you need to actually know that a breach occurred. That sounds straightforward and maybe even common sense, but knowing that a breach has occurred can be challenging.

9. Recheck all your data request handling

If your employees and customers are not already asking for the data you store and process about them today, it’s very likely they will be once GDPR is fully in effect. You should have well‐defined, consistent processes and procedures for handling requests related to the Data Subject rights covered by GDPR.

10. Find out all your third party data processing companies

Lastly, start documenting any third‐party data processing services leveraged by your company. Do you use third parties to consolidate your marketing data and manage mailing lists, for instance? Make sure that you’re considering all potential third‐party data processing scenarios.


GDPR and Enkronos Platforms

All our teams already started with all the needed work, to ensure all our platforms to be 100% in line with GDPR! We realise this is just the beginning of a long and sometimes unpredictable process, and we are sure that some needed changes will become clear only after the 25th May 2018.

If you think GDPR doesn´t concern you …

If someone ask you to delete their personal data, do you know where it is? 🙂

Are you sure you will be in line with GDPR across all your data sources? PCs, laptops, mobile devices? Email? Clouds? File servers and CMS with hundreds or thousands of authorised users? Dev/test copies? Business intelligence and analytics applications?

Enkronos Marketing Team


Lead Generation with Contest Dream and Gamify

Create your Audience / Create your Public / Create your Community

Contest Dream and Gamify let you create and maintain during time an audience of people which predefined peculiar characteristics (geographical demographical and based on their interests). Contest Dream is the online platform for creating and managing your promotions and contests and Gamify is its section that let you create sequences of chained contests for gamification purposes.

Nowadays the audiences created, for example, thanks of social media and web advertising (Facebook Adv, Google Adwords and so on) are ephemeral, volatile and limited. That is, they do not allow you to reuse the potential contact, unless you can maintain during time their information and their consumer profile (that is an expensive activity and also dangerous, from a legal point of view). Other solutions instead are outdated, if not even illegal and spam risky (as users lists or databases sold online).

Thanks of Contest Dream and Gamify, the members of the community you have builded (for example through a Fb or Adwords Adv Campaign, or thorugh other communication or viralization mechanisms) will be always at your disposal, through a dashboard. This dashboard has segmentation tools (based on different features) and the possibility of download of filtered segments (with all the choosen contact and profile data) on excel files, that can be reused in various ways (newsletters, CRM, cross-selling and so on).

Contest Dream Lead Generation tools are perfectly legal, since they are based on the user’s consent of data use and will also provide them of the possibility to unsubscribe with a data protection policy natively compliant with the new legal framework of GDPR that will be enforceable next 25th of May 2018 in all the EU.

Then you can  start your lead generation campaign having one of these goals:

  • Find new customers
  • Find new followers / fans
  • Find new business partners
  • Find new friends
  • Finding new students
  • Create a tailored audience

Here are the phases of your audience building campaign.

  1. Define your target selecting criteria

  • Geographic origin
  • Demography
  • Gender
  • Interests
  1. Select the engagement mechanism

  • Prize Contest
  • Game
  • Gamification
  • Quiz
  • Survey
  • Test
  • Location based mechanisms (for example based on the visit on a store, or in particular geographic point of interest)
  • Loyalty – points
  • Prizes (assigned for ability, random, loyalty)
  • Content
  • More chained mechanisms
  • SSOs with Facebook and/or other social media to collect info on profile and interests
  1. Engage!

  • Start your campaign (define duration, dates, milestones)
  • Promote it with an online advertising campaign
  • Monitor the results
  • Control the audience you are building
  • Make a cross-action (new proposals, cross-selling, marketing etc.)
  • Correct and optimize your campaign
  1. Collect your results

  • When the campaign ends you will have create your Audience
  • You can view your users through a dashboard
  • You can filter your users for geographical, demograpghical, gender and interests features
  • You can download your data in csv / excel files
  • You can reuse your data for future marketing actions
  1. Maintain your Audience

  • Create new engagement mechanisms (inside or outside Contest Dream or other Enkronos solutions)
  • Keep it informed (with nesletters, infos etc.)
  • Build a long-life relationship (with CRM, selling, loyalty and so on)

You can activate your audience building campaign directly registering in Contest Dream and starting a contest or, better, a gamification with more chained contests.

You pay what you use. And till 1.000 users and 2 contests it will be free!

Start generating leads now, with Contest Dream.

Marketing office – Contest Dream


Gamification in a few clicks with Contest Dream Gamify!

Easily create your ideal audience by location, interests and demographics and find new potential customers interested in your brand, products and services. You can now create free contests for up to 1,000 participations!

Contest Dream, the platform for creating and managing online prize contest and promotions   developed by Enkronos, is now enriched with a new product based on Gamification: Contest Dream Gamify.

To see an example of Contest Dream Gamify we have created this example for you: . Play with it and find out how it works!

Contest Dream Gamify allows you to create and manage challenges and nested competitions, composed of different types of mechanisms. On the same initiative, you can involve your users with a basic questionnaire, a photo contest and instant victory based on destiny.

You can decide to assign physical prizes for each competition, or only after the user has passed all the challenges. Prizes can be physical objects of your choice, virtual prizes “virtual recognition” of the user’s skills (badge, leaderboard etc.), or even digital prizes of third parties, such as gift cards (Amazon Card, Apple Store & iTunes Gift Card, etc.).

With Contest Dream Gamify you can create entertaining competitions and in addition acquire new users interested in you and your products and services. You can engage specific audiences in social networks, for example in Facebook by creating advertising campaigns aimed to a specific target, defined for example for aspects related to location, interests and demographics. Thanks to this mechanism you can build new pre-defined audiences of interested users and provide them with products, services and more targeted communication. Contest Dream tools allows you to profile and create your targeted community users.

Your contest will therefore be the starting point for a new relationship and communication with potential customers and users interested in your brand. This is an innovative and unprecedented way to create the perfect audience for your business identity that allows you to start a new profitable relationship with your customers.

However if you want to create a long-lasting relationship with the new customers you have found thanks to Contest Dream, you can also set up a personalized loyalty program for them using Loyalty Venue that is another of our dedicated platforms.

Have fun and let your potential customers have fun to starting today with Contest Dream!

From Tuesday, December 12 the platform free usage limit is raised up to 1,000 participations!

Up to that limit it’s all free and after you have exceeded this limit you decide if you want to subscribe to a plan with more advanced features.

Marketing office – Contest Dream


Better Loyalty with Advanced Technology

Do you need web based systems for loyalty programs, gift cards programs, and incentives for your customers, your suppliers or for your employees? Loyalty programs are exactly what we offer with our Loyalty Venue suite. Our mission is to help you maximize customer retention and increase customer spending.

Loyalty Venue just added 2 new features:

  • LV Lite, to start easily collecting points and
  • LV Store, to create in few clicks a special web store to reward your customers


Collecting loyalty points can be easy with LV Lite. Each customer can earn points however you imagine by providing their email address – no user registration needed. You can add loyalty points to their account from multiple websites, social media or even physical stores.

Use your secret key to generate code snippets which you or your developers can place in any application that you use. Reward your customer on any action or event: product purchase, social media involvement, newsletter subscription or anything you imagine.

  • Easy implementation: We provide code snippets and support for you.
  • Points from anywhere: Offer your customers to collect points in multiple ways and places.
  • One core: Loyalty points gathered from different sources use the same database and business logic.


When you start using Loyalty Venue, a special web store can be opened with minimal effort. After you have inserted the products and set their prices, just pick a subdomain and your store will be ready. You can even change its look.

Your customers can then use their points acquired through LV Lite or via unique codes you give them.

  • You can enable and disable the store at any time.
  • Any change you make to your catalogue (products etc.) is immediately seen in store.
  • Name your store and pick a suitable subdomain for it.
  • Contact us if you need help or have any questions.

The perfect Loyalty Solution for Developers

  • Loyalty Venue is based on a API system that provides scalability and ability to evolve that the platform should have from the beginning to avoid having to recreate everything from scratch in case of future requests for new features and conceptual logic.
  • It is based on a apptoken system for managing campaigns, extension to other countries and the creation of new business entities (partners, new customers, etc.).
  • The SSO (single sign-on) Authentication system. The application provides from the beginning a unique authentication system, which allow users to access the various functions of the platform without having to relog.

Get a customized loyalty program for your business to gain an advantage over your competitors

Trust the customer retention to us and do your day to day business relaxed. We have the perfect solution for you whether you want to increase sales, motivate students or reward employees. Loyalty Venue offers a wide variety of solutions for all kind of companies or educational institutions.

Rather have a card or card-less loyalty program? The choice is yours, Loyalty Venue works with or without cards.


Contact us now for a custom analysis and quotation:


Marketing Office – Loyalty Ve



How to organize a successful online Contest

Do you want to launch a prize contest or a commercial promotion?

Now you can do it easily with the newest Contest Dream Platform release, without writing a single line of code.

You can use our platform free of charge by signing in, online in a few seconds at

In few moments, you can create the rules of your national or international promotion, personalize your content and then publish it as and where you want, all in line with prize contest rules:

  • directly on Contest Dream platform;
  • incorporating it into your website simply by copying and pasting the code as for a youtube video;
  • integrating it with our API in your custom site (or if you want, we can do it for you!)

You will be able to create a wide variety of promotions and contests:

  • instant win
  • final draw
  • jury contests
  • video and photo contests
  • quiz and trivia
  • questions contests with point
  • surveys etc.

If you need a particular mechanism that you do not find among the available ones, order it and we will create it for you in no time!

If you need to translate your contest, you can do it easily in the content management section. At the moment the platform is available in Italian, English, German, Slovenian and French. If you need another language, you just have to ask for it!

You will also be able to create connected and nested contests for complex or hybrid gaming mechanisms.

All contests can be published in social media.

You will be able to collect profiled contacts and download them easily from the Reporting section.

You can improve your online brand presence and reach new potential customers by Social Media Engagement actions increasing the popularity and virality of your promotions.

What are you waiting for? Join today and start using Dream Contest for free!

Marketing Office – Contest Dream